Silicon and software take the wheel: transforming the automotive value chain

Silicon and software take the wheel: transforming the automotive value chain
Silicon and software take the wheel: transforming the automotive value chain
Walter Wottreng, VP of Automotive Strategy & Business Development at Synopsys, writes about the challenges of transitioning from a hardware-centric, siloed approach to hardware/software co-design and the software development areas OEMs are seeking to improve.
#ADAS #advanceddriverassistancesystems #AI #artificialintelligence #Automotivesilicon #automotivesoftware #automotivevaluechain #E/Earchitecture #Futurride #hardware/softwarecodesign #invehicleinfotainment #IVI #SIL #siliconlifecyclemanagement #SLM #softwareintheloop #sustainablemobility #Synopsys #Tesla #TSMC https://futurride.com/2025/08/19/silicon-and-software-take-the-wheel-transforming-the-automotive-value-chain/

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